Session recordings: view how each user browses across multiple pages.Ī/B testing: create page design variations and test which performs better. Heatmaps: see an overview of where visitors click, tap, and scroll on a page. What tools can you use to track user behavior? The main goal behind user behavior tracking is to measure user experience, find opportunities to improve UX and, as a result, increase conversions and revenue. What is behavior tracking?īehavior tracking shows you where your users click and how they scroll or navigate between pages. Now, you’re ready to track how people interact with your pages. By tracking traffic, you’ll get a good idea of what’s going on on your website-the most popular pages, where people leave from, and where they spend time browsing.
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